search query: @indexterm Readership surveys / total: 56
reference: 41 / 56
| Author: | Reid, L. N. Soley, L. C. |
| Title: | Decorative models and the readership of magazine ads. |
| Journal: | Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 27-32 |
| Index terms: | WOMEN ADVERTISING RESEARCH NEWSPAPER ADVERTISING READERSHIP SURVEYS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA