search query: @indexterm Readership surveys / total: 56
reference: 40 / 56
| Author: | Sprague, J. D. |
| Title: | Estimating newspaper turnover rates. |
| Journal: | Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 9-13 |
| Index terms: | NEWSPAPER ADVERTISING READERSHIP SURVEYS ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA