search query: @indexterm Readership surveys / total: 56
reference: 39 / 56
| Author: | Soley, L. C. |
| Title: | Can newspaper audiences be simulated? |
| Journal: | Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 67-71 |
| Index terms: | READERSHIP SURVEYS NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA