search query: @indexterm Readership surveys / total: 56
reference: 38 / 56
Author: | Soley, L. C. Reid, L. N. |
Title: | Predicting industrial ad readership. |
Journal: | Industrial Marketing Management
1983 : JUL, VOL. 12:3, p. 201-206 |
Index terms: | READERSHIP SURVEYS ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
SCIMA