search query: @indexterm Readership surveys / total: 56
reference: 37 / 56
| Author: | Moore, J. H. |
| Title: | Researching the researchers : who's reading the journal? |
| Journal: | Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 64-68 |
| Index terms: | ADVERTISING READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
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