search query: @indexterm Readership surveys / total: 56
reference: 35 / 56
Author: | Wiegand, J. |
Title: | Combining different media surveys : the German partnership model and fusion experiments. |
Journal: | Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 189-208 |
Index terms: | MEDIA RESEARCH READERSHIP SURVEYS PUBLISHING INDUSTRY GERMANY, WEST |
Language: | eng |
Abstract: |
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