search query: @indexterm Readership surveys / total: 56
reference: 34 / 56
| Author: | Walsh, P. |
| Title: | Magazine sourcing. |
| Journal: | Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 105-113 |
| Index terms: | READERSHIP SURVEYS PUBLISHING INDUSTRY MEDIA RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA