search query: @indexterm Readership surveys / total: 56
reference: 32 / 56
Author: | Rothman, J. |
Title: | Handling change in a continuous survey. |
Journal: | Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 125-144 |
Index terms: | READERSHIP SURVEYS MEDIA RESEARCH PUBLISHING INDUSTRY |
Language: | eng |
Abstract: |
SCIMA