search query: @indexterm Readership surveys / total: 56
reference: 31 / 56
| Author: | Joyce, T. |
| Title: | The measurement of magazine page exposures. |
| Journal: | Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 145-155 |
| Index terms: | MEDIA RESEARCH READERSHIP SURVEYS PUBLISHING INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA