search query: @indexterm Readership surveys / total: 56
reference: 29 / 56
| Author: | McDonald, S. C. |
| Title: | Procedure for the use of syndicated audience research to develop synthetic cohorts for historical media analysis. |
| Journal: | Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 175-188 |
| Index terms: | MEDIA RESEARCH READERSHIP SURVEYS PUBLISHING INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA