search query: @indexterm Readership surveys / total: 56
reference: 29 / 56
Author: | McDonald, S. C. |
Title: | Procedure for the use of syndicated audience research to develop synthetic cohorts for historical media analysis. |
Journal: | Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 175-188 |
Index terms: | MEDIA RESEARCH READERSHIP SURVEYS PUBLISHING INDUSTRY |
Language: | eng |
Abstract: |
SCIMA