search query: @indexterm Readership surveys / total: 56
reference: 28 / 56
| Author: | Soley, L. C. |
| Title: | Copy length and industrial advertising readership. |
| Journal: | Industrial Marketing Management
1986 : AUG, VOL. 15:3, p. 245-251 |
| Index terms: | INDUSTRIAL ADVERTISING READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA