search query: @indexterm Readership surveys / total: 56
reference: 23 / 56
| Author: | Cornish, P. |
| Title: | Geodemographic sampling in readership surveys. |
| Journal: | Journal of the Market Research Society
1989 : JAN, VOL. 31:1, p. 45-51 |
| Index terms: | READERSHIP SURVEYS SAMPLING DEMOGRAPHY |
| Language: | eng |
| Abstract: |
SCIMA