search query: @indexterm Readership surveys / total: 56
reference: 49 / 56
| Author: | Venkatesh, A. Tankersley, C. B. |
| Title: | Magazine readership by female segments. |
| Journal: | Journal of Advertising Research
1979 : AUG, VOL. 19:4, p. 31-38 |
| Index terms: | WOMEN NEWSPAPER ADVERTISING READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA