search query: @indexterm Readership surveys / total: 56
reference: 48 / 56
| Author: | Stöhlker, K. J. |
| Title: | Was lesen Fuehrungskräfte in der Schweiz? Erste Analyse mit kleinen Fragezeichen. |
| Journal: | Marketing Journal
1980 : FEB-MAR, VOL. 13:1, p. 76-77 |
| Index terms: | SWITZERLAND MANAGEMENT INFORMATION MEDIA SELECTION READERSHIP SURVEYS |
| Language: | ger |
| Abstract: |
SCIMA