search query: @indexterm Readership surveys / total: 56
reference: 47 / 56
| Author: | Winter, F. W. |
| Title: | Match target markets to media audiences. |
| Journal: | Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 61-66 |
| Index terms: | ADVERTISING MEDIA MARKETING SEGMENTATION READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA