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| Author: | Heikkurinen, P. Forsman-Hugg, S. |
| Title: | Strategic corporate responsibility in the food chain |
| Journal: | Corporate Social Responsibility and Environmental management
2011 : SEP-OCT, VOL. 18:5, p. 306-316 |
| Index terms: | social responsibility corporate responsibility stakeholders companies case studies globalization sustainable development consumption food industry Finland |
| Freeterms: | interviewing |
| Language: | eng |
| Abstract: | This article examines how food chain responsibility can be connected to strategy. A multiple case study method was used and the data were collected through 20 semi-structured interviews. It was found that the case companies aim at increasing their chain's competitiveness with CR. This leads to four types of strategic CR combinations: beyond-responsive and holistic, beyond-responsive and arrowhead, responsive and holistic, and responsive and arrowhead. The strategic CR combination that is inimitable and for which competitors can't find substitutes, can lead to a sustained competitive advantage and above-normal economic performance. |
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