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| Author: | Choudhury, K. |
| Title: | Customer challenged |
| Journal: | Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 22-29 |
| Index terms: | customer relations consumer behaviour consumer satisfaction service |
| Language: | eng |
| Abstract: | CEOs universally wish to know what customers are experiencing and what they make of their experiences, says the article author. Often, they don't have a clue. Is this because most businesses have not looked outside for competent market researchers or the best customer relationship management software? There are six common barriers that have to be overcome - and they all can be found from inside the company. |
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