search query: @indexterm Consumer satisfaction / total: 567
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| Author: | Ha, H-Y. Janda, S. Muthaly, S.K. |
| Title: | A new understanding of satisfaction model in e-re-purchase situation |
| Journal: | European Journal of Marketing
2010 : VOL. 44:7/8, p. 997-1016 |
| Index terms: | consumer behaviour consumer satisfaction customers loyalty shopping Internet electronic commerce |
| Language: | eng |
| Abstract: | The article aims to gain understanding of how customer satisfaction contributes to repurchase intentions in an e-commerce context. The authors test their hypotheses using a conceptual framework of CS-RPI. The findings of the study suggest that adjusted expectations, trust and positive attitude are important factors influencing the CS-RPI link. The reseach shows the importance of capturing determinants of post-purchase satisfaction, especially in the context of internet purchases where competition is intense. |
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