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| Author: | Devesa, M. Laguna, M. Palacios, A. |
| Title: | The role of motivation in visitor satisfaction: empirical evidence in rural tourism |
| Journal: | Tourism Management
2010 : AUG, VOL. 31:4, p. 547-552 |
| Index terms: | rural areas tourism consumer satisfaction motivation consumer behaviour Spain |
| Language: | eng |
| Abstract: | This paper examines the relation between motivation and visitor satisfaction. The paper is based on survey conducted among visitors at rural tourism destinations in Spain and the survey data was analyzed by factor and cluster analyses. The findings show that motivation is a significant factor in the visit evaluation criteria and as a consequence in the level of satisfaction of the visitor. However, it is found certain elements, which are independent of the reasons that motivated the visit, but which have effect on general satisfaction. |
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