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| Author: | Lee, J. |
| Title: | Planning for dominance: a strategic perspective on the emergence of a dominant design |
| Journal: | R. and D. Management
1995 : JAN, VOL. 25:1, p. 3-15 |
| Index terms: | PLANNING RESEARCH INNOVATION |
| Language: | eng |
| Abstract: | Researchers in technology and innovation , organization research, and product standardization in economics have noted that innovations may become the dominant designs in their product classes for reasons that may have little to do with design. This paper argues that firms can frame the emergence process and can systematically manage elements of it in the pursuit of competitive advantage from innovation. An analytical framework is developed and discussed. |
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