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| Author: | Hastings, G. Aitken, P. |
| Title: | Tobacco advertising and children's smoking: a review of the evidence |
| Journal: | European Journal of Marketing
1995 : VOL. 29:11, p. 6-17 |
| Index terms: | ADVERTISING CHILDREN SMOKING |
| Language: | eng |
| Abstract: | There has been a long debate about whether there is a link between tobacco advertising and children's smoking. The paper reviews the evidence for such a link drawing on a wide range of academic research that has adopted three approaches to the problem: studies of consumer response; studies using econometric methods: and studies of the impact of advertising bans. The article preaches the conclusion that, it is no longer tenable to deny that cigarette advertising does influence children's smoking a great deal. |
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