search query: @indexterm brand valuation / total: 57
reference: 56 / 57
| Author: | Behaeghel, J. |
| Title: | L'emballage vehicule international de la marque |
| Journal: | Gestion 2000
1995 : JAN-FEB, VOL. 11:1, p. 27-46 |
| Index terms: | BRAND NAMES BRAND VALUATION CORPORATE IMAGE MARKETING STRATEGY |
| Language: | fre |
| Abstract: |
SCIMA