search query: @indexterm brand valuation / total: 57
reference: 54 / 57
| Author: | Irmscher, M. |
| Title: | Markenwertbegriffe |
| Journal: | Markenartikel
1996 : VOL. 58:2, p. 58-61 |
| Index terms: | MARKETING STRATEGY BRAND NAMES POSITIONING BRAND VALUATION |
| Language: | ger |
| Abstract: |
SCIMA