search query: @indexterm brand valuation / total: 57
reference: 54 / 57
Author: | Irmscher, M. |
Title: | Markenwertbegriffe |
Journal: | Markenartikel
1996 : VOL. 58:2, p. 58-61 |
Index terms: | MARKETING STRATEGY BRAND NAMES POSITIONING BRAND VALUATION |
Language: | ger |
Abstract: |
SCIMA