search query: @indexterm brand valuation / total: 57
reference: 52 / 57
| Author: | Leonhard, L. |
| Title: | Ist Werbung gleich Markenwert gleich Kommunikationswert? |
| Journal: | Markenartikel
1996 : VOL. 58:7, p. 307-309 |
| Index terms: | BRAND VALUATION ADVERTISING MARKETING MANAGEMENT MEDICAL RESEARCH MARKET FORECASTING |
| Language: | ger |
| Abstract: |
SCIMA