search query: @indexterm brand valuation / total: 57
reference: 39 / 57
Author: | Alvarez del Blanco, R.M. |
Title: | ArmonÃa en imagen : personalidad y carisma de la marca |
Journal: | Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 , p. 40-45 |
Index terms: | BRAND VALUATION PRODUCT IMAGE |
Language: | spa |
Abstract: |
SCIMA