search query: @indexterm brand valuation / total: 57
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| Author: | Alvarez del Blanco, R. M. |
| Title: | Calidad percibida: motor del valor de la marca |
| Journal: | Alta Direccion
1998 : JAN-FEB, 197, p. 95-104 |
| Index terms: | PRODUCT QUALITY BRAND VALUATION |
| Language: | spa |
| Abstract: |
SCIMA