search query: @indexterm brand valuation / total: 57
reference: 35 / 57
Author: | Alvarez del Blanco, R. M. |
Title: | Calidad percibida: motor del valor de la marca |
Journal: | Alta Direccion
1998 : JAN-FEB, 197, p. 95-104 |
Index terms: | PRODUCT QUALITY BRAND VALUATION |
Language: | spa |
Abstract: |
SCIMA