search query: @indexterm Mail order selling / total: 57
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| Author: | Farley, J. U. Tapiero, C. S. |
| Title: | Using an uncertainty model to assess sales response to advertising. |
| Journal: | Decision Sciences
1981 : JUL, VOL. 12:3, p. 441-455 |
| Index terms: | SALES MANAGEMENT STOCHASTIC PROCESSES ADVERTISING EFFECTIVENESS MAIL ORDER SELLING PROBABILITY |
| Language: | eng |
| Abstract: |
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