search query: @author Lee, J. / total: 57
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| Author: | Lee, J. Geistfeld, L. |
| Title: | Elderly consumers' receptiveness to telemarketing fraud |
| Journal: | Journal of Public Policy and Marketing
1999 : FALL, VOL. 18:2, p. 208-217 |
| Index terms: | MARKETING FRAUD TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: | The authors use data from the 1996 and 1997 EXCEL Omnibus Survey commissioned by the American Association of Retired Persons to investigate the receptiveness of consumers 50 years of age or older to telemarketing fraud. The authors investigate elderly consumers' receptiveness to telemarketing fraud, as reflected by a consumer's psychological orientation and actual engagement in risky behavior using setwise regression. They conclude with policy implications. |
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