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| Author: | Vernon, R. |
| Title: | The Harvard multinational enterprise project in historical perspective |
| Journal: | Transnational Corporations
1999 : AUG, VOL. 8:2, p. 35-49 |
| Index terms: | MULTINATIONAL COMPANIES HISTORY MANAGEMENT |
| Language: | eng |
| Abstract: | The Harvard Multinational Enterprise Project was organized at Harvard Business School in the 1960s and 1970s. One of its primary strengths was to compile a reliable and broad database on the growth and spread of transnational corporations over time. The project produced key contributions to the literature of international business. These included the concept of the product life cycle, based on actual data about the performance and activities of United States-based enterprises of the time. |
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