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| Author: | Welch, D. |
| Title: | At GM, a touch of le style francais |
| Journal: | Business Week
2000 : SEP 11, VOL. 3682:12, p. 62-64 |
| Index terms: | BIOGRAPHY WOMEN BRANDS |
| Language: | eng |
| Abstract: | Anna Asensio hasn't even started her new job as one of General Motors Corp.'s top car stylists, and already she's picking at design flaws. Smartly dressed in a beige Spanish designer suit and seated at an empty table in her soon-to-be-office at GM's technical center outside Detroit, she points dismissively to a screw visible just inches above a knob on the office door. Says Asensio: "This is functional, but it is bad design". She might just as well be talking about some of GM cars. |
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