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| Author: | Raisinghani, M. S. |
| Title: | Key Perspectives on the Global E-Readiness of Websites: A Reality Check |
| Journal: | Journal of Global Information Technology Management
2003 : VOL. 6:2, p. 1-5 |
| Index terms: | ELECTRONIC DATA PROCESSING ELECTRONIC DATA INTERCHANGE ELECTRONIC COMMERCE |
| Language: | eng |
| Abstract: | This essay explores the critical elements that organizations need to address in developing a global e- business strategy. Companies seeking to become global players must pay close attention to and find a delicate balance between globalization, localization, customization, translation and the growing trend towards internationalization. Striking a winning balance between these conflicting elements is by no means trivial. Each of these elements is fraught with pitfalls if not done correctly. In addition, if a company is serious about conducting business in a certain country, it should at a minimum consider the unique legal, geopolitical, economic and cultural landscape of that country. In indicator of the potential success of doing e-business in that country. |
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