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| Author: | Bernstein, D. |
| Title: | Executive perspective - 2: Corporate branding - back to basics |
| Journal: | European Journal of Marketing
2003 : VOL. 37:7-8, p. 1133-1141 |
| Index terms: | Corporate image Brands Brand valuation |
| Language: | eng |
| Abstract: | A transcript of the Third Lord Goold Memorial lecture delivered at Bradford School of Management by David Bernstein in November 2000 at the 7th International Corporate Identity Symposium. |
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