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| Author: | Brown, I. Licker, P. |
| Title: | Exploring differences in Internet adoption and usage between historically advantaged and disadvantaged groups in South Africa |
| Journal: | Journal of Global Information Technology Management
2003 : VOL. 6:4, p. 6-26 |
| Index terms: | Internet South Africa |
| Language: | eng |
| Abstract: | This study aimed to extend knowledge of technology adoption and usage beahaviour by examining Internet adoption and usage behaviour in a developing country (South Africa). Differences in Internet adoption between those from a group previously advantaged by apartheid and those from a group previously disadvantaged were specifically examined. For the previously advantaged, perceived usefulness, perceived enjoyment and long-term consequences of use were found to influence Internet adoption. For the previously disadvantaged, the main influence was perceived usefulness, with perceived ease of use having an indirect effect through perceived usefulness. |
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