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| Author: | Lee, J. Graefe, A. R. Burns, R. C. |
| Title: | Service quality, satisfaction, and behavioral intention among forest visitors |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 17:1, p. 73-82 |
| Index terms: | Tourist industry Service quality Consumer satisfaction |
| Freeterms: | Structural equation model Nature-based tourism |
| Language: | eng |
| Abstract: | This study explores the interrelationships between service quality and satisfaction, and their influence on behavioral intention among forest visitors. On-site surveys were conducted in a forest through face-to-face interviews. The results of the study provide important theoretical implications to the nature-based tourism managers. |
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