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| Author: | Sister, L. van |
| Title: | The secret of multi-branding |
| Journal: | Admap
2004 : NOV, VOL. 39:10, (455), p. 15-17 |
| Index terms: | brands brand valuation segmentation strategy |
| Language: | eng |
| Abstract: | Multi-branding is the most popular brand strategy and a valuable way to grow business. Proper segmentation, and attention to every brand, are the keys. |
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