search query: @indexterm INTERFIRM COMPARISONS / total: 57
reference: 46 / 57
| Author: | Frazier, G. L. Summers, J. O. |
| Title: | Interfirm influence strategies and their application within distribution channels. |
| Journal: | Journal of Marketing
1984 : SUMMER, VOL. 48:3, p. 43-55 |
| Index terms: | DISTRIBUTION CHANNELS CORPORATE STRATEGY INTERFIRM COMPARISONS MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA