search query: @indexterm Mail order selling / total: 57
reference: 34 / 57
| Author: | |
| Title: | Home shopping in Europe. |
| Journal: | Market Research Europe
1987 : MAY, VOL. 19, p. 1-7 |
| Index terms: | MAIL ORDER SELLING EUROPE, WEST |
| Language: | eng |
| Abstract: | An overview is presented of the European home shopping market and its development in recent years. The telephone is mentioned as the most important factor in the expansion of the market. Data are presented about the mail order industry. The volume was declining over the last five years but the general situation is quite healthy. The most important statistical trends are summarized. The leading European mail order companies are listed. The market leader is the Quelle. Consumer profile is outlined. Teleshopping is described as a very speculative activity dominated by business owners. A short future outlook summarized. |
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