search query: @indexterm Mail order selling / total: 57
reference: 33 / 57
| Author: | |
| Title: | Retailers and home shopping. |
| Journal: | Retail Business
1987 : SEP, 355, p. 4-8 |
| Index terms: | MAIL ORDER SELLING RETAILING |
| Language: | eng |
| Abstract: | A review of the recent emergence of interest in mail order as an outlet among major retailers, the targeted groups of customers, store credit cards, customer data, new developments, general catalogue mail order, the role of interactive teleshopping, the use of teletext and phone ordering. Three Tables are given. |
SCIMA