search query: @indexterm Mail order selling / total: 57
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| Author: | |
| Title: | Home shopping in Belgium. |
| Journal: | Market Research Europe
1987 : DEC, VOL. 19, p. 7-11 |
| Index terms: | MAIL ORDER SELLING RETAILING BELGIUM |
| Language: | eng |
| Abstract: | A broad overview is presented of home shopping in Belgium. The general situation of the Belgian economy is described. Effects of political changes are analyzed. Economic trends are summarized. Data are presented about trends in consumer spending. The small shopkeeper remains dominant in the country. Retail sales are compared by outlet. The mail order industry is described. This sector has been experiencing rapid growth although from a small base. Data are presented about mail order sales trends by market sector. The major companies are listed. The profile of the mail order consumer is outlined. A short future outlook is summarized. |
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