search query: @indexterm biography / total: 57
reference: 27 / 57
| Author: | Fay, S. |
| Title: | The selling of a superman |
| Journal: | Business
1988 : SEP, p. 161-162 |
| Index terms: | BIOGRAPHY BOOK TRADE STRATEGY |
| Language: | eng |
| Abstract: | Profile of biographer Michael Holroyd and his work. 3-volume biography of George Bernard Shaw and advance payment. Bids and options and marketing strategy. Newspaper serial rights. Holroyd's background, career, attitude to writing, and Shaw. Summary of first Shaw volume. Research. Sale of British rights to raise cash. Increased market for biographies. Moves by Australian publisher. First print run and the biographer's income. |
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