search query: @indexterm Mail order selling / total: 57
reference: 25 / 57
| Author: | Dubois, P.-L. |
| Title: | Le marketing direct - l'heure de la stratgie |
| Journal: | Revue Francaise du Marketing
1990 : JAN, 126, p. 15-22 |
| Index terms: | DIRECT SELLING MARKETING STRATEGY ELECTRONIC SHOPPING TELECOMMUNICATION TELEPHONE SELLING MAIL ORDER SELLING |
| Language: | fre |
| Abstract: |
SCIMA