search query: @indexterm Product testing / total: 58
reference: 13 / 58
| Author: | Forges, C. |
| Title: | Profitable simulations: considerations on guidance research |
| Journal: | Marketing and Research Today
1992 : AUG, VOL. 20:3, p. 147-153 |
| Index terms: | MARKETING RESEARCH PRODUCT TESTING |
| Language: | eng |
| Abstract: |
SCIMA