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| Author: | Curry, B. Moutinho, L. |
| Title: | Using Computer Simulations in Management Education |
| Journal: | Management Education and Development
1992 : SUMMER, VOL: 23, p.155-167 |
| Index terms: | MANAGEMENT TRAINING SIMULATION MODELS COMPUTER EDUCATION |
| Language: | eng |
| Abstract: | The microcomputer revolution has had a considerable impact on management education. Computer simulation models and strategy games can play a major role in the development of the so called 'hybrid managers' who also possess system-oriented computer skills. These models can help to extend not only their marketing and general skills but their computer expertise as well. |
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