search query: @indexterm Product testing / total: 58
reference: 10 / 58
| Author: | Wheelwright, S. Clark, K. |
| Title: | Accelerating the design-build-test cycle for effective product development |
| Journal: | International Marketing Review
1994 : VOL. 11:1, p. 32-46 |
| Index terms: | PRODUCT DEVELOPMENT PROBLEM SOLVING PRODUCT TESTING |
| Language: | eng |
| Abstract: | An understanding of effective problem solving is essential for everyone involved in development teams. For most development projects, the design-built-test cycle is the fundamental building block of effective problem solving. The article examines the design-built-test cycle and describes alternative modes of problem solving and their implications for organizational skills and capabilities. The paper concludes by considering how a firm can leverage the problem-solving ability into a competitive advantage. |
SCIMA