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| Author: | Graetz, F. |
| Title: | Leading strategic change at Ericsson |
| Journal: | Long Range Planning
1996 : JUN, VOL. 29:3, p. 304-313 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, ORGANISATIONSWANDEL |
| Language: | eng |
| Abstract: | This article examines the nature of change confronting organizations in the 1990's and the strategies espoused in the literature for successfully executing and institutionalizing change. Ericsson Australia illustrates how one multinational, confronted by dynamic and discontinuous change in its external environment, developed a formal change program aimed at transforming historically entrenched company values, attitudes and beliefs. The article evaluates the extent to which Ericsson's change strategies reflect or differ from the common critical steps advocated in the change literature. |
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