search query: @indexterm Product testing / total: 58
reference: 47 / 58
| Author: | Bushman, F. A. Robinson, R. |
| Title: | Two-way television: a tool for new product research. |
| Journal: | Business Horizons
1981 : JUL/AUG, VOL. 24:4, p. 69-75 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY TELEVISION ADVERTISING MARKET RESEARCH NEW PRODUCTS PRODUCT TESTING |
| Language: | eng |
| Abstract: |
SCIMA