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| Author: | Smead, R. J. WilcoX, J. B. Wilkes, R. E. |
| Title: | How valid are product descriptions and protocols in choice experiments? |
| Journal: | Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 37-42 |
| Index terms: | PRODUCT INFORMATION PRODUCT TESTING |
| Language: | eng |
| Abstract: |
SCIMA