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| Author: | Silk, A. J. Urban, G. L. |
| Title: | Pre-test-market evaluation of new packaged goods: a model and measurement methodology. |
| Journal: | Journal of Marketing Research
1978 : 2 MAY VOL.15 p.171-191 |
| Index terms: | TEST MARKETING EVALUATION PRODUCT TESTING |
| Language: | eng |
| Abstract: |
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