search query: @indexterm Product testing / total: 58
reference: 57 / 58
Author: | O'Leary, R. |
Title: | Clues for product innovators. |
Journal: | Management Decision
1978 : 4 VOL.16 p.195-207 |
Index terms: | INNOVATION NEW PRODUCTS PRODUCT DEVELOPMENT PRODUCT TESTING |
Language: | eng |
Abstract: |
SCIMA