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| Author: | Hanson, B. (et al.) |
| Title: | Hotel rebranding and rescaling - effects on financial performance |
| Journal: | Cornell hospitality quarterly: hospitality leadership through learning
2009 : AUG, VOL. 50:3, p. 360-370 |
| Index terms: | USA hotel management financial performance brands |
| Freeterms: | rebranding hotel obsolescence |
| Language: | eng |
| Abstract: | An exploratory study of 95 hotels that rebranded or rescaled their operations uncovered the possibility of long-term financial benefit after the change. In many cases, the hotels encountered an initial decline in financial results, which was followed by a gradual recovery. Hotels moving upscale generally saw increases in average daily rates. Hotels only changing brands without also changing their scale reported no notable change in financial results. |
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